SEO (search engine optimization) is at the core of any digital marketing campaign.
If you run or own a digital marketing agency then you know exactly how relevant the statement above truly is.
That being said, not all digital marketing agencies have solid SEO growth marketing integrated within their core services (social media marketing, web design, email marketing, etc).
SEO needs finesse and dedication from experienced SEO professionals who know every single trend, update, and how to adapt SEO growth marketing campaigns around these types of changes.
It is vital that your digital marketing agency is offering its clients full-service SEO growth marketing solutions.
Now as most digital marketers already know how difficult SEO can get and many of them hire a White Label Growth Marketing Agency to take on their SEO jobs.
Not all White Label SEO Agencies are created equal and in this article will go over different things you should take into consideration when you decide to hire a White Label Growth Marketing Agency.
1.Learn All About The White Label Growth Marketing Agency’s History
When you decide is the right time for your digital marketing agency to hire a White Label Growth Marketing Agency for SEO solutions you and your in-house team need to discover and learn about the potential White Label Growth Marketing Agency you may be about to hire.
Below are a few examples you should be asking your potential White Label Growth Marketing Agency:
- How long has your White Label Growth Marketing Agency been in business?
- Do you integrate SEO within web design and web development projects and how?
- Does your White Label Growth Marketing Agency have SEO experts that are certified in Google Analytics, Google Tag Manager, etc?
- Collectively how many years of SEO experience does the White Label Growth Marketing Agency have?
- What is the White Label Growth Marketing Agency’s average client retention rate?
- Does the White Label Growth Marketing Agency have any client relationships that have lasted for 1 year or longer?
- How many White Label Growth Marketing services do you offer?
2.Check Out The White Label Growth Marketing Agency’s Track Record.
A credible White Label Growth Marketing Agency should have a solid track record with regard to their performance rate as well as client retention.
When speaking to your potential White Label Marketing Growth hire they should be able to provide you with and show you various examples of their previous SEO that was completed by them and provided to another client.
These examples can include case studies, Google analytics, data reports, etc. These will give you a much better example of their proficiency and experience.
Make sure that they include not only previous clients’ SEO work or campaigns but to include current and even ongoing SEO campaigns to get an idea of how they work with active clients.
3.Look Online For Client Reviews.
Online reviews are an enormous source of information and it is something you need to check out before you hire a White Label Growth Marketing Agency.
Look for client reviews on Google My Business, Amazon, Facebook, and Clutch.co because these are known as the creme de la creme of real client reviews.
In a nutshell, they all have a strict review policy.
If you see that the White Label Growth Marketing Agency is Clutch certified or apart of the coveted Forbes Agency Council that should looked upon as a great indicator that the agency has a solid reputation and have been recognized for its excellency in White Label Marketing
If you notice that reviews are lacking and clients were not so happy with the White Label Growth Service or the Agency itself it would be best to keep on looking for a new White Label Marketing Growth Agency because reviews speak volumes and you need the best of the best in your digital marketing agency’s corner.
4.Contact Reviews To Get Their Reference.
Getting a reference from the potential White Label Growth Marketing Agency’s previous client is an excellent source of information.
Unlike the track record (which is always the WLGMA best work) which we previously went over you will be able to ask them directly, ask them questions through direct cinveration or email and get real answers.
Below are question you need be asking any reference you make contact with:
- How long has your digital marketing worked with the White Label Growth marketing agency in question?
- Did the White Label Growth Marketing Agency provide an SEO audit ?
- Was your digital marketing agency offered SEO packages?
- Was your digital marketing agency provided with original content creation (content marketing & page optimization)
- Was the White Label Growth Marketing Team easy to communicate with?
- Did the White Label Growth Marketing Agency provide your digital marketing agency custom SEO reports?
- Did the White Label Growth Marketing Agency offer digital marketing services such as local SEO, social media marketing, etc?
Any of the above questions will be answered honestly regardless if the answer is good or bad, bottom line you’re going to get the truth you were seeking.
5.How Does The White Label Growth Marketing Agency Deal With Client Communication?
How well the White Label Growth Marketing Agency deals with communicating with you and your in-house is critical.
There will be scenarios where different time zones are in play. Your client is contacting you and your in-house team and you need to be able to offer up answers at a moment’s notice.
You need to be able to provide fast and efficient answers to your client, so you need to make sure that the White Label Growth Marketing Agency establishes a solid plan of how frequently they can get into contact with your digital marketing agency and vice versa.
There is also the option that the Whote Label Growth Marketing Agency will provide you with the option of direct client communication.
The White Label Growth Marketing Agency will provide CRM integration and will also set up email and live to call communication under your digital marketing agency’s name and logo.
If you want your digital marketing agency to directly communicate with its clients then make sure that you have someone accessible for questions, updates, and reports 24/7.
Many White Label Growth Marketing Agencies will have someone readily available to help you when you need it…always ask if they provide this type of communication as a part of their service.
Remember that it is always in your digital marketing agency’s best interest to provide its client with a solid customer experience. Poor customer service in general always leaves a bad taste in any client’s mouth.
You need to build good relationships with your clients through understanding and good communication, and if you feel that the White Label Growth Marketing Agency cant provide you with good communication in these aspects then they may not be the best fit for your business and its growth.
6.Transparency Will Tell You Much About A White Label Growth Marketing Agency.
A solid White Label Growth Marketing Agency will be transparent about what they are doing before, during and after your client SEO campaign(s) have been completed and fulfilled.
If a White Label Growth Marketing Agency does not provide your digital marketing agency full transparency from the start that should be looked at as a red flag and because in the end it’s your digital marketing agency’s name, brand, and reputation on the line and you do not want to have bad reviews online or anywhere else for that matter.
In Conclusion.
When you decide it’s the right time to hire a White Label Growth Marketing Agency, always do as much research on them before you make a final decision. Your business and your client’s business depend on solid partnership and don’t let anything get in the way of that because it can make or break your business.
