With the ever-increasing internet accessibility, more people look to search engines like Google as a gateway for finding useful websites and information. The implication of this for businesses of all sizes is a need to establish a presence on search engines, particularly Google, since it is the most popular.
To maximize your business’s potential to reach millions of users, you will need a Google-friendly website. However, building and maintaining a Google-friendly presence is a challenge for many website owners. Here are five steps you can take to build and establish a Google-friendly website.
1. Provide Valuable Content
Content is among the most vital elements of your website, and perhaps the best way of expressing yourself while providing solutions to your site’s visitors. Therefore, providing valuable content on your respective webpages, especially the homepage, is a huge step in the right direction.
Providing useful and easy to understand information is the key to attracting traffic and enticing other web publishers to link to your site. Ensure your content presents your agendas to internet users accurately and clearly. Carefully select relevant keywords and incorporate them naturally and persuasively wherever possible.
2. Incorporate Relevant Keywords
When planning your website, you should assign each page a single purpose and decide what each page offers. This is because while Google will perform an overall analysis of your website, it will index your webpages individually. After deciding the purpose of each page, choose relevant keywords to incorporate throughout your content.
For instance, in websites for lawyers, you could incorporate keywords such as:
- Free legal advice
- Criminal defense attorney
- Personal injury lawyer
- Divorce lawyer near me
- Bankruptcy lawyer near me
Note that the keywords you choose to incorporate should be relevant to your site’s overall purpose and the content you provide on each webpage. When deciding on the keywords to use, put yourself in the shoes of an individual searching on Google rather than following your industry’s parlance.
3. Let Webmasters Link to Your Site
External links make it easy for crawlers to find your website and can boost your site’s visibility in Google search results. Whenever people conduct searches, Google implements complex text-matching processes to determine the most relevant pages to display.
No matter how tempting, never use unethical means to earn links. Remember, Google’s algorithms can distinguish unnatural links from natural links. Natural links to your website will develop organically as part of the web’s dynamic nature when other websites find value in your content and “recommend” it to its visitors.
Unnatural links, on the other hand, do not develop organically and are simply placed to make a website seem more popular in search engine rankings. Avoid including text, links or pages that you never intend your visitors to view. Google considers such unnecessary pages, text or links deceptive and may either ignore them or ignore your website entirely.
4. Optimize the Speed of Your Webpages
Even with the best content, users will turn away from your site if your webpages load slowly. The average internet user hates to wait and expects quick online solutions.
5. Adopt Search Friendly URL Structures
Your website’s URL is arguably the first thing search engines and your visitors will see. Even though overlooked by many website owners, proper URL structure is an essential building block for a website’s hierarchy that takes visitors to their preferred webpages.
During website planning, practice due diligence, and consider making your URLs more search-friendly. Using a proper URL structure can significantly boost your site’s indexation process. Some URL elements you should consider customizing include the domain name, file names, and subdirectories.
Like other search engines, Google is an essential pillar for website owners seeking to establish their presence on the internet. If your website has not yet reached where you would like it to be in Google’s search rankings, implement these five tips to make it more Google-friendly and user-friendly.