The world of email marketing is emerging day by day. This is one of the reasons why more and more businesses are recognizing the value of email advertising and stepping into it. Video Marketing, as many of us know is an effective strategy used for everything from promoting a brand, building customer rapport, advertising a service or product etc. It can serve as a medium to present live stream events, how to’s video and delivering viral content.
Today, several businesses are using it in their email marketing campaign. It has become one of the best ways to differentiate your brand from your competitors in email is through ‘videos.’ In fact, including videos in your email marketing campaign and a catchy email subject can boost open rates by 19% and click-through rate by 200 to 300%.
Email marketing is the top tactic for engaging target consumers and using videos in your email marketing campaign is a plus. Video email marketing is a consistent, inexpensive, and reliable way to target people at mass with personalized messages.
If you have been on the fence about using videos in your email advertising campaign, this is the high time to take the plunge. Brands that use video email marketing are offering their customers with an easy method to understand their businesses and consume important information easily. Certainly, we can’t deny the fact that there is no better way to introduce your customers to your brand’s personality and expertise than using videos in your email marketing strategy.
Video emails are exclusive from other email communication methods. Videos can enhance the results of your email marketing campaign. While there is a lot of talk about the videos in emails, let’s explore the reasons you need to add videos in your email marketing campaign.
1) Improved Click-Through Rate
When you embed a video in your email, the click-through rate gradually get improved. This appears to be true among all emails including newsletters, automated alerts, and follow-ups with prospects.
2) Improved Search Ranking Result
The super advantage of video email advertising is enhanced Google search ranking. There is no doubt that online videos can become famous and draw more and more attention within no time. Video email marketing can also lead to more sharing on different social media platforms and ultimately more of a boost to your brand.
3) Enhanced Engagement
Visitors who click through a brand video spend significantly more time on the website as compared to general website traffic.
4) Finding the Right Voice
By identifying which part of videos customers are interested in, you can spread your brand message appropriately. For example, it has been noticed that people prefer to view videos displaying in-depth features as compared to those just with high-level benefits. The next time you create videos for your emails, focus on updated features and detailed descriptions to get a better response overall.
5) Better Insight
Before incorporating videos into your email marketing campaign, you need to know your target audience. Know what your audience expect and how can you engage them to your brand. With the help of videos, you can give a better insight of your services and products to your visitors. This is a great way to enhance their interest in your brand and encourage them to take relevant actions.
6) Time-Saving Strategy
Video emailing is a time-saving strategy as it can help both senders and receivers in saving their valuable time. It the best way to give the complete information about a service or product in less time. Through a video, you can even explain a complex service or product in the simplest way to make it easy to understand.
7) Gets Across Easily
Videos are notable for your email marketing campaign as they can help you draw the attention of your target subscribers. Viewers find videos more active and interesting as compared to plain text. A video email is likely to put more impact on your viewers and help you get across easily.
When used correctly, videos have the power to boost your email advertising results and build a meaningful impact on your target audience. A creative video can make your email compelling enough for the customers to stick around. If you’ve gained the customer attention, conversion is the next task. Overall, video email marketing offers key marketing benefits that enhance your profits as well as your brand image.
Benefits of Using Videos in Email Marketing Campaign
Let’s see the impact of videos in your email marketing campaign. Here are some email marketing statistics that show the effect of having videos in your emails:
- 19% enhancement in the open rate
- 50% improvement in click-through rate
- 41% more consumers share and forward emails with videos
- 26% reduction in the unsubscribers rate
- 44% improvement in the total time spent reading emails
These email marketing statistics show how valuable video emails can be for your brand. Whether you are looking to enhance the number of your consumers or strengthen your relationship with existing clients, email marketing gives you the tools you require.
How to Create Videos for Your Email Marketing Campaign
Now you know the importance of videos in your email advertising strategy, what next? The next thing is to make creative and interesting videos that you can include in your emails. You can make videos using an online video making tool like Renderforest. This tool is used to create professional videos and embed them to your next email marketing campaign. You can send engaging videos and set yourself apart in your customers’ inboxes.
Integrate Videos into Your Emails
If you consider adding videos in your email marketing strategy, the time is just correct. The need for videos in your email advertising campaign is high. To increase your email marketing experience, you need to keep these tips in your mind.
- Keep your emails short and precise
- Do not add unnecessary text as it can look like spam to the users
- Do not repeat video content in your email
- Include the word video in your email subject
- Add a call-to-action button
- A GIF or image with a play button is an ideal way to display your videos in emails
If you’re not sure how to integrate videos into your email marketing campaign, you can take help from the websites like Repricer Express for the latest ideas to make the process easy. With simple to implement tips, you can use videos in your email marketing campaign to attract, educate, and convert customers.
