Top 7 Types of Marketing Materials to Use When Boosting Your Business Growth

Are you a marketing consultant always looking for new ways to share your company’s next big product?

Don’t stay stuck in the same rut launch after launch. There are so many different types of promotional materials you can use to attract new customers to your business.

In this post, we’ll reveal seven different types of marketing materials to grow your audience every day. Don’t worry if you don’t know where to start, we’ve got you covered. Keep reading to learn about the most effective marketing materials today.

1. Print Marketing

There are several different types of printed marketing materials to grow your audience and business. From corporate brochures to product catalogs, print marketing is still alive and successful today.

So, start brainstorming different brochure ideas today and watch your print marketing strategy grow. 

2. Digital Marketing Materials

When it comes to effective marketing materials, nothing beats digital marketing.

From blogging to social media digital marketing is a winner in today’s marketing arena. Think about the content you can share with your audience that will both educate and entertain your potential future clients.  

3. Video Marketing

Don’t stop with the printed word, either in print or digitally. Video marketing is the fastest growing form of marketing these days.

So, get started with your video marketing strategy today—if you get lucky, one of your videos could go viral!

4. Email Marketing

Once your target audience lands on your website, don’t let them get away without first converting them into subscribers to your email list. Email marketing still gets a better ROI than content marketing, social media marketing, and paid advertising.

When you grow your email list, you will have better success with your other marketing efforts too. Why? You can invite your audience to follow you on social media and attend your community events. 

5. Paid Marketing

Don’t wait for your organic marketing to take off. While your website grows in the rankings, bring your potential clients to your website through paid advertising.

You can borrow other influencers’ audiences by creating a look-a-like audience when you run your ads. 

6. Community Events

There are countless events around your community at which you can market your new product.

Think outside the digital marketing box and go big by going local with community events. These can be a great way to launch your product to your local audience first. 

7. JV Partnerships

When you partner with influencers you can borrow their audience to market your business. Don’t wait until you have a large audience before launching your new product.

Instead, partner up with someone in a similar niche you can leverage their audience to launch your product. 

Grow Your Audience With These Different Types of Marketing Materials

As you can see, you don’t need to continue using the same types of promotional materials with each launch.

Continue to grow your audience with these seven different types of marketing materials and watch your bottom line soar. So, bookmark this article and save it for future use as you grow your business.

For more great information about this and other topics, check out the rest of our blog.


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