Whether you manage SEO for your brand or business, or you do it for clients, it’s overwhelming, to say the least. There are different accounts and pages to manage, and one of the most important components of social media management is having the right data and reporting to make effective marketing decisions.
Building a social media dashboard provides an integrated view of what’s happening across accounts and offers in-depth, real-time reporting. Social media dashboards let you manage your entire online and social presence at one point of visibility.
Some of the features to look for when selecting a social media dashboard platform include:
- Subscriber or follower tracking and growth rate
- Social conversions
- Social revenue
- Web traffic driven from social platforms
- Comments and likes
- Post views
- Subscriber demographics
Despite the benefits of social media dashboards, some brands and marketers still aren’t using them, and the following are specific reasons why it might be time to reconsider.
Productivity and Time Management
Some of the benefits of a social media dashboard come from its features and the ability to derive deep insight from what you’re looking at, but others are simpler. One of the most basic benefits of a social media dashboard is the fact that it can help you or your employees improve your time management.
Everyone can be more productive with the use of a social media management dashboard.
This is especially important if you’re managing several clients at once.
When you can see everything in one place, you’re not wasting time moving back and forth between platforms or clients.
Then, you can take the time you’re saving and put it towards taking action based on the insights you can now easily see.
It’s important whether you’re a small or large brand that you have an idea of what’s being said about you and what the public perception is.
If there is an issue, you want to be able to spot it and work to remedy it before it becomes something much bigger. That’s another way a social media dashboard is useful.
It gives you a good way to continuously monitor your brand and see what people are saying about you. It allows you to answer questions that may be occurring on social media and stamp out any issues related to bad sentiment.
When you use a dashboard, you can look at really specific metrics that are going to be helpful to your business. For example, you can look at the specific areas of conversation happening on your social media profiles and use that to create your marketing or perhaps to target new customers. You can also look for ways to build loyalty with existing customers.
When you post, you’re not just throwing things out there and hoping they stick when you have a dashboard management system.
You can post and then very clearly and succinctly see what resonates and what doesn’t.
Ongoing Audience Engagement
If you’re a brand or you’re working for a brand that has multiple social media platforms, as is almost always the case, it means there need to be posts that are frequently occurring and visitors to those social platforms need to feel as if it’s an interactive experience.
It’s difficult to make all that happen, and it would be incredibly time-consuming without the use of an SEO dashboard.
When you choose a dashboard, you can make sure that you are scheduling posts so your content is consistent, and it offers the opportunity to set up automated interactions with social media visitors.
You can set aside a time once a week or in some cases, perhaps even once a month and do the majority of your social media work then.
You can create auto-responder messages, and then if you need to you can go back later and get into a more detailed conversation with your social media followers.
When you have a social media dashboard, it makes it easier for multiple stakeholders to be able to log on and view all of the information in one place. With different types of access and permissions, it’s also possible to work collaboratively without the fear of erasing or overriding someone else’s work.
Finally, while there are a lot of important advantages that come with the use of a social dashboard, not all are created equally. It’s essential to take the time to find a good platform not just in general, but for the specific needs of your organization or the brands you’re managing.