When (and How) to Hire a Coder for Your Business

We’re living in a tech based world and eventually you’ll need an app developed or a more sophisticated website. Here’s what you need to know to hire a coder that will meet your business needs.

As your business grows, your website needs to keep up.

Can you claim with certainty that your clients or customers are having the best possible user experience when they visit your site? If not, it may be time to hire a coder.

The right coder can grow your business by building out and polishing your website and mobile experience. But how do you hire a coder if you know nothing about the subject?

Keep reading to learn why — and how — to hire a great website programmer.

Reasons to Hire a Coder

Probably the foremost reason to hire a coder would be to build out and customize your website. A website built using drag-and-drop, code-free software may not offer your business all the customization you desire.

When a business outgrows the site it started with, a coder can help make website dreams a reality by starting from the ground up.

Another reason to consider hiring a programmer would be to optimize your existing site for mobile traffic. Recent research shows that nearly 60% of internet searches now come from a mobile device.

If your site isn’t optimized for mobile, it’s very possible you’re missing out on a huge amount of potential traffic. Hire a coder to make sure this isn’t the case!

Coders can also help develop an app for your business. An app is a great business opportunity. It can help increase brand loyalty and customer engagement. A coder can help you stand out from the competition with a slick mobile app.

Increase your ROI with a polished and professional website. A great user experience is one of the number one reasons to get a coder on your payroll now.

How to Hire a Coder

The reasons why a coder is valuable are fairly clear. But what if you don’t know the first thing about coding? How do you choose the right candidate for this important role?

First, it’s important to understand the difference between coders (also referred to as programmers or developers) and designers.

Coders write the behind-the-scenes code that makes a site functional, designers make it pretty. Some candidates can do both. Be clear about your needs.

Second, examine the candidates resume for indications that they are still open to learning. Have they pursued continuing education? Tech changes fast, so it’s smart to look for a candidate that enjoys learning new skills.

Lastly, make your offer of employment attractive to land the best coders. A good programmer will likely have their pick of the litter when it comes to accepting an offer for employment.

A good salary is the best place to start, but also consider offering other perks like the ability to work remote.

Make sure your potential candidates know they will be valued, and you’ll attract greater talent.

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The future is online. Your business needs to claim their stake in this digital landscape in order to remain relevant. Maybe it’s time to hire a coder to optimize your internet presence and grow your business.

Follow our blog for additional resources, articles, and “how-tos” about staying on top of digital and tech trends!


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