Ever feel like your marketing efforts aren’t gaining any traction? Perhaps it’s because you’re using the wrong ones, or you’re not leveraging different strategies in the right way. Regardless of the cause, you know you need a stronger marketing strategy. With a solid plan in place and a commitment to stick to it, you can start generating leads and increasing your revenue.
Be Mobile-Friendly
Millions of people access the internet every day from a mobile device to shop for products and services. This is why you need a mobile-friendly website. To create this type of site, you will need someone with coding experience to ensure that everything from your sales promotions and blog content to your video advertisements is easily viewable on a mobile device. You can always create your website through a web builder tool like Weebly to ensure your site is mobile-friendly, as well.
Make All Content About the Audience
When your audience realizes that your brand genuinely cares about their well-being, this is the beginning of building long-lasting relationships.
How can I create content centered around my audience?
Creating content centered around your audience starts with thinking like your audience does. Ask yourself the following questions:
- What pain points does my audience have?
- What solutions can help my audience overcome those pain points?
- How much money does my audience have to spend on a solution?
- What are the most frequently asked questions that my audience has about their pain points and how to overcome them?
By answering these questions, you can begin creating content that centers around the answers. For example, you can create a blog post on your audience’s pain points, a video on the different solutions, a social media post outlining affordable solutions, and a FAQ section on your website. This is how you create content that focuses on your audience, and this is how you generate leads and drive sales.
Use Big Data
Big data is key to understanding your audience. As you collect data about your audience via online tools, you can mine it for important information as well as tweak your marketing strategies according to trends and hidden insights. In addition to analyzing customer data, you should run analytics on your competitors to see how they are performing better than you. From there, you can further tweak your marketing strategies to outperform your competitors.
Add Social Sharing Buttons
Always make sure each piece of content that you publish has social sharing buttons. The more your audience shares your content across social media, the greater the chance of broadening your content reach. There are several tools you can use to add social sharing buttons to your content.
Encourage Word-of-Mouth Marketing
Another way to get your audience to promote your brand is by encouraging them to talk positively about your products and services. You can encourage word-of-mouth marketing by using incentives to get customers talking, giving them something to talk about, and by creating a referral process that provides benefits to the person making referrals.
Creating a stronger marketing strategy is not going to take place overnight. It requires careful research and planning. Use the tips mentioned above as great starting points for building a marketing strategy that drives sales and builds authentic relationships with your customers.
