Paid Advertising: How To Implement Best Practice PPC This Year 

Digital marketing has evolved since the days where TV and Billboard advertising were the only ways companies could effectively reach out to potential customers. Today, however, TV advertising and billboards can still be seen as effective marketing strategies, but other, more cost-effective advertising methods have since emerged, and may even be better suited to your business goals. 

The internet now offers a plethora of free advertising tools that entrepreneurs and business owners alike can utilise. Social media platforms, for example, offer free marketing services to many businesses. These services can be a great way to launch your digital marketing efforts, however, if you’re looking to take your business to the next level, it’s time to invest in paid advertising. 

Paid advertising is an effective way to help businesses to reach their desired audience and expand on their online presence. As the internet continues to provide marketers with various methods of paid advertising methods for goods and services, there are a plethora of options available for your business needs. For instance, pay-per-click (PPC) advertising can be a foolproof tactic of paid advertising strategies. Not only can PPC fast-track your way to the top of Google (for relevant results), but it can offer your business trackable and instantaneous results that can be used for current and future campaigns. 

Pay-per-click advertising

Pay-per-click advertising, also known as PPC ads, is the practice of placing advertisements on the search engine results pages that will then be displayed at the top of search engines, like Google. As a result of these ads, you will pay only for the clicks and engagements received from the advertisements. PPC ads are becoming a popular option for many, especially for businesses that do not currently have an authoritative website on search engines, allowing them to compete with more businesses online. PPC also allows users to set their target keywords, goals for the project, and crucially they allow you to have complete control over the budget, meaning that this can be an extremely cost-effective way to advertise your business and website digitally. 

This does not mean, however, that you can place an ad on any webpage and it will deliver results instantaneously. If when customers click on your webpage, they are met with a slow loading, uninteresting page, they are more than likely to exit the site, costing your business money for their click with no real results. This means that aligning your PPC efforts with a well thought out search engine optimisation (SEO) strategy will help you to make the most out of your budget and deliver the highest returns for each campaign. 

PPC ads are also common with various social media platforms. There are many ways that you can implement a PPC campaign through social media, and retargeting practices can be used to target the ones that got away. 

A PPC agency will be able to guide you on how to maneuver this effective method of advertising, so that your business can benefit from high returns and deliver the best campaigns for your customers. 

PPC delivers faster results

Free advertising can be good, but how fast you are going to be able to see results is unknown. With paid advertising, an amplified customer reach is a guarantee. And what’s more? With paid for advertising, you are able to track and measure results instantaneously meaning that you and your clients are able to see an objective view of your marketing efforts. If you are looking to fully utilise your paid campaigns, the use of engaging content among specific customer targeting practices are tried and tested ways to ensure a highly elevated brand while receiving that much-needed traffic from search engines. 

It has been said that one of the most tasking aspects of business advertising is knowing how to get your web pages to rank on top search engines due to the stiff competition and constantly changing ranking factors online. 

As a small business struggling to gain a competitive edge in search engines, PPC ads can be your best bet. With effective, highly targeted PPC campaigns, you will be sure to increase traffic to your website without spending your entire marketing budget. If you’re looking to employ a specialist so that you’re able to focus on what you do best, make sure to invest in a good quality PPC agency who can jump start your paid digital marketing efforts, leaving you with tangible results.  

Paid advertising won’t break the bank  

As mentioned earlier on, there is no set budget or cost for PPC advertisements as you are fully in control of the budget depending on the results you want to deliver. You can even set your budget based on your business goals. For instance, if you are looking to increase your website traffic, you can pay for cost-per-click, meaning that you will only pay for the engagement you receive. There are also different charges depending on whether you are looking to build brand awareness, and this is something that can be determined by an expert PPC agency who can help choose the best option for you and your business. 

As such, the budget that your business can use on PPC ads will vary depending on the duration of the campaign, the keywords you choose to target and the targeting method you decide on. Additionally, companies are able to keep track of how much they spend on the campaigns, as well as any set budgets for their PPC campaigns. 

Can be used on multiple social media platforms

PPC ads are not only restricted to Google. They are available across multiple social media platforms, including but not limited to Facebook, YouTube, LinkedIn, and Instagram.

The trick is to consider factors such as how popular the business is across all sites and where your target audience is likely to be. For instance, if you run a recruitment agency, it may be advisable to target your paid for efforts on more professional social media platforms, such as LinkedIn. 

If you are not sure which platforms are the most effective, you could try running campaigns on each of your social media platforms, so then you can evaluate those results, and optimise your social targets for future campaigns. 

Through the use of tracking tools you will eventually be able to know what works for you and your business, making appropriate adjustments to your campaign strategy in the future. 


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