If you want your content to be easily found on search engines such as Google, then you definitely need to implement an SEO strategy in your content. SEO content makes it easier for the algorithm Google uses to identify content that are relevant to a user’s Google search. Since Google is the most widely used search engine, we will be focusing on their algorithm. However, the same rules apply to pretty much all the other search engines out there.
In this article, we will discuss strategies and tips that you can use to make your content SEO friendly. There are many places online where you can find business thesis help and more tips in regards to SEO writing.
Keywords
Keywords are pivotal to your success in creating SEO friendly content. In the past, you could arguably say that it was the only aspect of your content that mattered. Although this is no longer the case, keywords still play a very important role in making your content SEO friendly.
You should search up the main keywords people search up when they are looking to find content closely related to your own on Google. This should form the basis of the types of keywords you should incorporate into your article. You should not ‘spam’ your content with keywords as the Google algorithm can pick this up. The use of keywords should blend in to your content and you should aim to use keywords in your titles, headings, main content and tags.
Headings
Just like in this article, using headings and sub headings are important in making your content SEO friendly. Not only do headings make your article easier to digest and look more structured, but also it also significantly helps out the algorithm that Google employs. This is because the algorithm can scan headings to see whether or not the content is relevant to a user’s search query. This guide can be used to see how to effectively write SEO content.
Social Media
Nowadays, social media is a large consideration in the creation of any content online. The more your content is shared on social media, the higher the chances of its success as it will reach more potential readers. It will then come as no surprise to you that Google’s algorithm also takes social media shares into account when ranking your content on its search engine. You should be active on social media to ensure that you are regularly sharing your new content and updates on social media too.
Images
Optimizing your images is an excellent SEO strategy to use. With images, your content can easily be broken down and become easier to digest for your reader. The more images your content has also increases the likelihood that it will be shared on social media. You can further optimize images by, as mentioned previously, adding keywords to the image tag.
High-quality Content
This one may comes as a surprise for those starting out in SEO writing. ‘High-quality content? Is that not obvious?! Why would Google choose to rank low quality content?’ This stems form the history of SEO ranking. In the past, it was very easy to manipulate Google’s algorithm by just writing a load of fluff filled to the brim with keywords.
Thankfully, this is no longer the case as Google’s algorithm is sophisticated enough to pick up on genuinely high-quality content and fluff pieces with little substance just written to appease the algorithm. When writing your content, imagine yourself in the feet of your reader and ask yourself: ‘if I was to read this, would I gain a genuine insight into the topic of the content?’ You can use a professional writer service like https://thesisrush.com/ to help you in crafting high-quality content.
Optimizing The Length
Google gives priority to longer articles; however, you are under risk of losing readers if your article is too long. Your content should be more than 300 words, ideally around 700-800 words. Try and make up 1-2% of your article with keywords. So for a 700 word article, there should be around 7-14 keywords.
Although it seems a lot to take in, once you gain experience, it become easy to write SEO friendly content. Just ensure that you do not overstuff your content with keywords and write high quality content that bring genuine value to people.
