Tips for building an effective funnel…
Every successful digital marketing funnel that you have experienced or heard about, will have been carefully strategised and thought out. Funnels are never simple, they require a structure and method to be devised and implemented.
Generally, there are three main stages to base your digital marketing funnel on – lead generation, lead nurturing and sales. It is important, though, to make each stage equally as effective to ensure you carry as many prospects through your funnel as possible.
There are certain tips and tricks for making sure that your funnel really converts and doesn’t end up being more trouble than it’s worth…
The first aim of every digital marketing funnel should be to generate and increase your brand awareness. If no one knows about your brand and/or your products, they won’t buy. We are all guilty of being swayed by the opinions of others too – if we see a friend or celebrity that we admire using a product/service, we are naturally more inclined to do the same.
There are a variety of ways to raise your brand awareness, whether it be online or offline, and the marketing methods you choose will largely depend on your business’ target market. What are their demographics? Which is the best medium to target them on? What types of marketing materials would they be likely to pay the most attention to?
Your best bet to nail this stage of your digital marketing funnel is to invest your time and money into a number of different types of marketing. You could produce some eye-catching paid ads to pop up to your audience when they are scrolling through social media or browsing Google search results. Or, you could stick to unpaid methods like being active and interacting with leads on social media or hosting weekly live webinars to raise awareness whilst exchanging value.
This stage of a marketing funnel is arguably one of the most important as if you don’t put significant effort into building the foundations and gaining a solid reputation as a brand, prospects are far less likely to progress any further down the funnel.
So, why not benefit from some professional help in raising your brand’s online profile? Bigfoot Digital is a digital marketing agency based in Yorkshire. They have years of experience and expertise in all things digital and can help you to manage your SEO, Social Media, content writing, funnel marketing and much more! They have tried and tested their own marketing funnel templates and constructed successful funnels for clients too. The internet should be a hugely important part of every business strategy but working with an agency is a great option if you feel overwhelmed and/or too busy to manage it in-house.
If a prospect has reached this stage of your digital marketing funnel, you have done something right. People become interested when they have recognised your brand as being reputable and have become intrigued.
Your prospects become leads once you have successfully obtained their details. This is effectively done by having some kind of eye-catching and valuable landing page, which gives people the option to either submit their details for further information or not. A tip for creating a successful landing page, otherwise known as a squeeze page as it squeezes details from people, is to keep it simple. You could make a shocking statement, ask an intriguing question, present an introductory video or offer something for free – if people supply their details. Whatever you think your business could offer consumers to hook them into progressing down the funnel and eventually buying into your brand, go for it! There are no boundaries with funnels and the more unique, the better.
Once you have captured your leads, you can retarget them with tailored emails and more to keep them informed and leave nothing to the imagination about what your business has to offer. As well as creating a retargeting campaign with the aims of progressing consumers further down the funnel, you should ensure that your website has all the possible information and FAQs that a lead may require before they make a purchase. If people are left wondering about an aspect of your product/service due to lack of available information, you are seriously limiting your funnels’ potential for conversions.
Evaluation and conversion
By this point, your lead is on the road to buying into your product/service. However, it is still super important to make the process of making a purchase as smooth and accessible as possible. We have all been there where we are about to buy something, but the process of checking out is so tedious and time-consuming that we get distracted and forget about it altogether!
Don’t let that be the case with your business – people want the buying process to be quick and easy, so make it that way. There are a number of small ways to do this such as integrating your checkouts with Facebook so people don’t have to enter all their personal details, integrating with PayPal so that people can press one button to buy instead of entering their card details and much more…
Purchase and advocacy
Once a lead has become a client by making a purchase, don’t end your funnel there and focus only on new leads. It is highly valuable to try and maintain customer loyalty and form relationships with your clients. This way, they are more than likely to keep buying, leave positive reviews and/or will no doubt tell their social circles to buy from you too!