Running a business is never easy. You may have a great product to sell or offer a fantastic service and have extremely satisfied customers but if you don’t have enough of them, it can be difficult to keep your head up and power on through. Promoting your business is crucial as this is the easiest way to make more people aware of your brand and, therefore, attract more customers. There are many ways of doing this, mostly based on old-fashioned methods of advertising, such as in newspapers, on the radio or television. These traditional forms of advertising are still around but, gradually, they are changing and, as we move forward into the digital age, the methods of traditional advertising need to evolve and adapt so as to continue to draw in new customers. Online advertising is one example but this has also spread into the areas of social media where a new form of advertising and marketing has developed.
The rise of social media, such as Facebook, Twitter and Instagram, has allowed people to interact with each other for free and engage with public personalities and companies on a level that was previously unheard of. As such, everyday people feel like they have a louder voice and more of a say in public discourse as well as being able to publicly express their feelings regarding the big names in society. This becomes relevant for companies and businesses as they can now very publicly be contacted by customers whereas previously customer service was conducted in “private”, on phone lines or in person in shops. The fact that customers can now publicly state their opinions directed at companies for everyone to see means that businesses need to be aware of handling these interactions carefully. They also need to take advantage of this development and use it to develop their own social media skills and learn to interact with their customers online in a way that will improve the image of the company and encourage those using social media to become customers themselves.
What are the benefits of Instagram marketing for a business?
The main reason why marketing your business on Instagram is so important is the sheer volume of potential customers just waiting for you. It is estimated that there are roughly a billion Instagram users around the globe, of whom half of them regularly use Instagram and many of these use Instagram to look up brands or to engage with companies when they have a query. It has been noted that a substantial amount of Instagram users prefer the app because of the better engagement with brands. Therefore, it is plainly clear to see that having an account on Instagram and using it as a way to market your company means that you are going to have more opportunities to interact with your customers while also being able to attract the attention of other Instagram users who may be interested in your products or services.
Because most Instagram users will access the social network through the app on their smartphones, this means that you have a round-the-clock audience and you don’t have to worry about when or where to place your advertising as people will be checking the content at any moment from any place. This is an added bonus that other forms of advertising or marketing cannot offer.
Instagram is a visual platform. This means messages need to be shorter and the focus needs to be on the images. In turn, this means it can take less time to prepare content for Instagram. Once you have an idea of a post, you can take a picture of it and upload it to Instagram in a flash. The time needed to produce content is minimal and the response time is instant. This is a massive bonus for any business as you can save time on marketing efforts while also being able to create even more.
With all this talk of Instagram, it is important to remember that the key to success and greater exposure is by getting bigger numbers in the following three features: followers, likes and comments. There are sites out there which are willing to help those hoping to build an impressive Instagram profile. These sites offer the option to purchase Instagram features which you can add to your Instagram account as you prefer. By paying for these features, you can boost you profile and draw more attention to it as a result. With more numbers and more attention, your potential to expand your influence on Instagram increases. Click here to have a look at one of these sites and get more info about what these kind of websites can do to help you out and how they work.
The benefits of using Instagram to propel your business to the top are out there and waiting for you. It can’t be stressed enough that companies who want to get ahead in the modern world need to be aware of the power and influence of social media and, in particular, Instagram. This is why taking the time to properly prepare an Instagram account and use it effectively for marketing your brand can be the key to success.