To make your website rank higher on Google, you must use a variety of special techniques, like adding extra security and voice search optimization. Google’s protocols are changing extremely fast and as its share on the global search engine market is 91.79%, optimizing your website for this engine is a must. Therefore, it’s essential for you to make upgrades to your website constantly and develop all your content with SEO in mind. Digital marketing companies are perfect if you are looking to soar in the google rankings, Bird Digital are great especially with their range of services such as PPC and SEO.
Google SEO Tips and Tricks for Getting Your Website Noticed
1. Get an SSL Certificate
If you take a look at the highest ranking pages on Google search, you’ll notice that the majority of them are HTTPS. The letter ‘S’ is the sign that the website has an SSL (Secure Sockets Layer) certificate. This means that it encrypts the user’s data adding an extra layer of security.
The number of hack attacks has been growing at an insane rate in the last few years. Some of the most notable incidents in 2017 alone were the Equifax hacking that could end up costing up to $70 billion and the Uber hack that’s even more dangerous.
Google takes website security so seriously that the Chrome browser even issues a warning is the user is loading an unprotected page (a non-HTTPS one). If you don’t want your visitor’s first impression of your website to be the low-security warning, you definitely need to get that SSL encryption and certificate.
2. Choose a good hosting
Unlike keyword optimization, web hosting doesn’t have a direct influence on SEO. However, it affects the performance of your website, and Google pays close attention to that. Therefore, choosing the best web hosting is a must if you want to rank high.
What you need to look for are services that guarantee fast website loading speed, provide high security, and use SSD tech to protect data. To ascertain you get exactly that, you should not only compare the hosting packages offered by various providers, but also do some background research.
Go to user forums to find out the hosts’ reputation directly from the users. You can use tools like MX ToolBox, Load Impact, and HostingChecker to evaluate the host’s performance.
3. Optimize for Voice Search
Voice Search is one of the fastest-growing trends in the digital world. It’s predicted that 50% of all online searches will be voice searches by 2020. SEO for voice search is a bit different because:
- Queries are usually longer
- Users are more interested in very direct answers
- The majority of queries are questions or at least have question words
To make your website rank high with this Google service, you need to not only choose the right kinds of keywords (long-tail and with question words in them). You also need to arrange your content in a way that will be a perfect and concise answer. This means giving a direct answer to the main question in the first sentence, and providing additional information in a well-structured form, like lists.
4. Put Mobile First
Mobile web browsing has long exceeded desktop, so today putting mobile SEO first is a necessity. Google also put extra pressure on websites with the launch of AMPs (Accelerated Mobile Pages), which is a format designed specifically to boost website performance on these gadgets.
You definitely need to use that as well as aim for an improved mobile SEO overall. Create a top-quality mobile website or use a platform that will convert your main page to the mobile format most efficiently. However, the former approach will produce a better result.
The rules for keyword optimization for mobile devices are the same, but the format of your content matters more. Go with short paragraphs and lists as they are easier to view on the devices with smaller screens.
Most importantly, you should remember that SEO is a work in progress. You should keep it in the forefront of your mind when crating content and updating your pages.
If you are looking for professional web design that takes these factors into accounts and helps you build an SEO-friendly website, then speak to Atom Creative Media, a web design agency in South-East UK.
