Branding plays a vital role in every business.
Branding is all about establishing your company’s image in front of customers. It’s no secret, branding has a great impact on your company. Also, it helps you in improving your business and increase brand awareness.
Did you know web design plays a major role in branding? Having a professional web design can generate maximum traffic and leads. As your website is the face of your business. Developers are creating a powerful website and striving hard to stand unique from the crowd. Building a user-friendly website is an important factor to drive new customers and sustain in this competitive world.
Creating a professional website can clearly explain about your company, products, services and offers to your prospects. Therefore customers can easily connect with your business in a glance. Creating a high-quality logo, eye-catching tagline and featuring them on your social profiles is one of the best ways to brand your business.
Branding is a daunting task that can be performed across various levels from packing a product to promote that on social media.
Following are popular brand building techniques with web design
Colour
Selecting a great colour palette is crucial in branding. Don’t you agree? Yes!!! Business entrepreneur pays close attention while choosing a colour palette for their business.
Human brains are programmed to respond with colours. Consider traffic lights, people stop at the red sign and start at the green sign. As per the recent analysis, 73% of customer’s buying decisions are made with brand colour.
Different colours stand for different emotions and associations. Red is the colour of love, the colour green symbolizes nature, environment and health. Many hospitals walls are painted with pale green colour. Choose the perfect colour for business branding.
Character
Does your website have a character? No!!! Then you’re missing out on so much. Unique personality gives you recognition in the market.
The best part of introducing the brand character on your web design is, customers can create an emotional connection with your brand characters. It’s time to shape your brand character
There are various benefits of having a brand character in your web design. Creative and visual elements can enhance your brand. Consider the brand Nike, their products are categorized as active and youthful. The targeted customers can be fitness freaks and fashionable at the same time.
Emotion
Customers make purchase decisions based on their emotions. Emotion is an important factor in brand building. Think twice or thrice before deciding what emotions you would like your customers to experience when they visit your website. Implementing upcoming designing trends in your website and capturing the emotions are equally important. These go hand-in-hand while projecting your brand. You can use active colours, emotions to build an exciting brand.
Emotion can work better on the B2B and B2C sectors. Maintaining emotional attachment can build profitability. Also, it helps you in differentiating your brand from competitors. Implementing emotional strategy in your brand can help demonstrate that you care about your customers. As a result, you can improve brand loyalty.
Consistency
Planning to build a successful brand in the market? Of course yes!!! But the million-dollar question is how can make your brand successful? Here is the answer for you.
You need to make your brand a memorable one. Impress people who visit your website with quality products at affordable prices. Generally, people remember memorable things and they suggest your brand with their friends and relatives.
Maintain consistency on every channel, be it social media, website or blog. Consistency plays a key role in businesses. Keep consistent logo, products or services, tagline, typography and brand colour across all channels. This way people can remember your brand.
Reusing code and visual
Reusing code can be a favourite term for developers. Don’t you agree? Yes!!! Consistent stylesheet, layouts and visuals allow you to reuse them again and again. You don’t need to write a hundred lines of code and create visuals. A developer can reuse code for generic functions. Ultimately, the developer can save time, resources and effort. Also, while reusing code and visual, your website will load in no time. Because the browser doesn’t download old CSS, visual and layout. Since these things are stored in cache memory.
Visible call-to-action buttons
Are your CTAs are perfectly visible? No!!! Then, it’s time to change their positions. A powerful call-to-action button is a key ingredient in every marketing program. It is a deciding factor between a “lead” and “conversion”. Make sure your CTA buttons are visible to users and placed in a right position. Use the best CTA buttons to drive maximum ROI. The most common CTA buttons can subscribe, log in, download, shop now, etc.
Tone of voice
The tone of voice reveals your brand personality. It can make or break your business. Using precise language on your website, social media and other platforms is the best way to get connected with your audience.
When your audiences are young and tech-savvy, using informal tone can work perfectly for you. Besides, if you’re running a banking website, maintains a formal tone can be great idea.
The tone of voice denotes “how your brand communicates with audiences”. Choose the words carefully while creating content on your website. The tone of voice can build trust, improve ROI, create a memorable image of your brand. It can make you different from competitors in the market.
Uniqueness
Uniqueness is key!!!
Implementing all the mentioned elements can take you far. But, there is another crucial thing to consider i.e “Uniqueness”.
When you’re web design looks just like others, then expecting people to remember can be unfair.
How can people remember your website? Just by putting an extra effort!!!
Create quality products or services, attractive visuals, providing great discounts can stand out from competitors. As a result, your brand will be memorable. Uniqueness will let the audience to visit again.
Conclusion
Whether you’re running a personal blog or a large corporation, building a powerful brand is vital to sustain in the market. Branding is the best way to differentiate yourself from competitors. The website is an excellent platform to build your brand. Make sure to utilize every technique such as colour, emotion, consistency, reusability, tone of voice, uniqueness while building a website. These factors can help to make your website more effective.
