Instagram is one of the most popular social networks in the world with an active monthly user base of over 700 million. If you own an online shop there’s no better way to build your brand, gain new followers and make sales.
Not sure how to get started? This guide will help.
Create a Instagram Account
You can download Instagram via iTunes or Google Play and begin uploading photos straight away. To create an account all you need to do is choose a username. Pick something that’s either named after your business, or at the very least, says something about your business – relevancy is key.
Before you start sharing your profile, build up your feed by uploading a few pictures. After you’ve created some content, start posting new snaps every day to stay active on your account. Remember, the more you post and share content with others, the more interest and engagement you will receive.
There are a few things that you should be aware of, however, when uploading a new image on Instagram. Make sure you always add a description, tag the pictures with the location, tag the people who are in the picture, and add a bunch of relevant hashtags (words that people will likely type into the “browse” tab).
Take Pride in Your Brand
It’s your business, and therefore, your responsibility to give your brand a positive image. Make sure everything you post looks professional and that the pictures reinforce your company’s identity, morals and corporate culture. People won’t know and understand how good your products are if you don’t show them off in the right light.
Choose the Right Filter
There are plenty of apps out there that will turn your bland photography into a work of art. Instagram already comes with a selection of pre-made filters you can adjust to achieve the desired result. Use your imagination and try to be creative when devising your look. Pick one filter and use it frequently in order to reinforce a consistent brand image. This way your followers will begin to associate that particular filter with your brand.
Show What Happens Behind-the-Scenes
Instagram is a highly personal application. People follow businesses not only to find products and get access to deals, but to get an insight into the behind-the-scenes operations. Remember this whenever you produce new content. Upload photos showcasing your daily routines or how fun the last in-store party was. Sharing these insights with your followers will help you connect with them on a deeper level.
Master the Art of the Hashtag
Hashtags are the perfect way to share your profile and gain greater reach. They will also help you build your brand and start growing your name. When producing them always stay relative, but broad enough to get clicks – think about what people will type into the search bar. For example, if you own a clothing store, use hashtags like #VintageClothing #RetroFashion #ModernStyle, etc.
Involve Fellow Instagrammers
If you show interest in other people, they will be more likely show interest in you. Instagram is a social network, and social networks are designed for… you guessed it. Being social! If all you do is to talk about your own products, you will lose interest. Always respond to questions and queries in a transparent manner, and stop trying to sell to people all the time. If you really need to boost engagement rates, buy Instagram likes to encourage your organic followers to become more active.
Reward Your Followers
Give your followers a reward for pressing the “Follow” button. Perhaps a 10% off promo code for those who sign up to your web page or share your picture will suffice. If you can’t afford any wiggle room on your prices, a simple shout-out or acknowledgement may do the trick.
Instagram may be the 21st century store front, but that doesn’t mean you should treat it like one. If all you do is try to sell, people will not want to follow you. Try to create a community that’s mutually supportive to one another. If you do your part and leave greed at the door, you will become more prosperous in the long run.
