What is Link Building and Why is it Important?

Undoubtedly, there is no question about the importance of SEO to your business when it comes to today’s digital marketing standards. 

But SEO can’t just be accomplished from one single task; there are multiple moving parts to the whole process.

Including, but not limited to, link building. Link building is essential for a solid SEO that will help you gain more links to your website. In fact, links have continued to be one of the top three factors for a higher-ranking website.

Whether you’re a beginner that wants to learn how to build links or you’ve got plenty of experience and want to try new strategies, there are tons of ways you can go about it.

Let’s dive a bit deeper into the world of SEO, specifically link building, and find out what it takes to rank your site higher using links.

What is Link Building?

Link building is a crucial part of any SEO strategy that involves creating a high-quality site with useful content that other users or sites will want to share and link to, using a hyperlink.

Though it is considered to be a challenging task to improve your website’s rank, at the same time, it can also be extremely fruitful when performed correctly.

Alongside link building, there are plenty of SEO practices that should go into consideration when focusing on Google:

  • Site speed optimization
  • On-page SEO and valuable content
  • Domain authority and page authority
  • Mobile-friendly web design
  • Components for better user experience

When one website links to another, it helps search engines detect new web pages and determines which pages will rank higher on the search engine result pages (SERPs).

Why Does Link Building Matter in SEO?

Search engines use links to crawl the world wide web. They can crawl from individual web pages or even crawl the link between entire sites.

Once a search engine has crawled through pages on the web, they can collect data about the content on those pages and add it to their index. That way, they can associate the web page with relevant keywords and decide how high it will rank.

But they not only look at the content and matter of a web page but also monitor the number of links set up to that page from external sites. In short, the more better-quality websites that link to you, the more chances of your website ranking higher in the search results.

How Can You Successfully Get Sites to Link to You?

Content Creation

As we’ve mentioned before, creating valuable, unique, compelling content that can provide value to the reader is one of the most organic ways to encourage others to link to your website. To make your content easier to find, you can promote it using various social media marketing campaigns or by sharing it around.

Don’t Link Blindly

Many people don’t realize that not all links are equal and thus should be treated differently. It’s better to have a low number of links from very high-quality sites rather than a ton of weak links from unknown websites.

Here are a few types of links to focus on to create a good link building strategy:

  • Follow Links: A follow link is just any normal link from your website. When another website links to your website using a hyperlink or backlink, it can significantly affect your site’s search engine rankings. 

Having more follow links will allow Google to see your site as more reputable and likely increase your PageRank.

  • Contextual Links: Contextual links are a key element to a successful link-building strategy, and they are usually placed at the main body of a web page’s content. These links come naturally into the content and should typically be higher-quality.
  • Editorial Links: Editorial links are one-way links placed within certain content given by a third-party website. An editorial link isn’t necessarily paid for or is directly requested by the other party.

Rely on Outreach Services

Though there are several ways you can build quality links by yourself, there is no one better than the people who have years of experience and do it as their job.

A reliable link outreach service or link-building service can help build valuable backlinks from external websites to your own website and develop the best SEO solutions to ensure that you rank higher on SERPs.

What are the Benefits of Link Building?

Links are Essential for Google

Links give your site credibility and integrity, considering that they operate as signals of your domain’s and web page’s authority. Without link building, you would be putting yourself at a disadvantage against half of Google’s ranking considerations, including your competitors.

It would be exceedingly difficult, if not completely impossible, for Google to even rank your site if there are no links present on it. 

Another important thing to remember is that it’s better to get tons of links from sites with different authoritative domains rather than from only one.

Backlinks Can Increase Site Traffic

Attaining a higher ranking on SERPs will allow your site to attract and engage with audiences for your particular niche, and one way to get a higher ranking is through link building.

When targeting audiences and niches, you can gain people’s attention from other industry authority sites, thus improving traffic from external sources.

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