Are you a web writer? What is the first thing that comes into your mind while producing the content? You might think of your customer or write in the customer point of view. It’s all perfect. Producing content for the web is more than just writing the content for a pamphlet. I.e., your customer prefers a low hanging content that they can easily grasp in just a glance.
With the revolution in digital marketing, everyone is now aware of what content can do. And so with everyone producing the content, it’s getting more diluted and saturated. Are you in the hunt for ways to prevent your content from being saturated? Well, here are the 15 web writing tips for you.
Do you know that Google will appreciate the content that is plagiarism free? It displays the content which is plagiarism. Plagiarism is when you grab the content from other websites. Do you know that there is a website to check for plagiarism? Yes, there are websites like Plagramme, Copyscape,prepostseo etc.,
- Plan and Research
A proper plan and execution at the right time. Anything without a plan can get you into troubles. Plan the type of content that you are willing to produce. Know your audiences and shoot it with the right strategy. Prepare a list of categories and produce the content accordingly. Know the type of content that is best suited for your website. Organize and create an efficient piece of content. Always measure your analytics with the measuring tools Google analytics and find ways to improve your content.
Without research, there is a danger of producing unreliable content. Producing unreliable content is totally a waste of time. Research is like a sting operation which aids you to get to know your reader. Use the Advanced search option on Google. You can also use Google Scholar for research. These type of sites usually end with .gov and .edu. These type of sites produce relevant studies. Jot down all the info that you understand and know pitch your content in your voice.
- Understand your user and understand how they read
Understand who you are writing for? Their needs? How are they going to get benefited from reading your content? Focus on your reader rather than focusing on your organization. Always write the content from the reader’s point of view. Know your customer thoroughly. See what they are searching for. Write what they need, not what you want to write. The content you write must be user-centric.
Do you think a user is going to read your content as they read a book from page to page? Definitely not. They try to grasp the content within a short period of time. They churn, skim and break the content into pieces. They scan the content not read. So, write content that is easy to skim and absorb. You can do this by adding a summary, bullet points, listicles etc.,
- Engage with the user
Be consistent and unique. The best way to engage with the user is to produce the content consistently. You get most of the user engagement when your content is easy to absorb. When you have the more user engagement you will tend to increase more loyal customer to your website. For that, all you need to do is to keep our website active. You can earn engagement by asking the existing user to like share and comment on your content. Make sure to write content that is worth sharing and the rest follows.
- Help them find your content
Your customers can easily find you when you induce the right keywords they are searching for. For this, you can use a keyword tool like Google keyword tool planner. Organize your content which is easy to navigate. You can also use hyperlinks to drag the new audiences. Pack your content with the keywords in the title, headlines, paragraphs etc, Another way of showing up is you’re on the top is by providing a description for an image. Google falls in love when it sees the image descriptions.
- Easy to consume
Imagine you are writing to a lazy person. A lazy person will always find easy ways to consume content. They find it boring when the content is packed with too much noise. Here’s what you can do.
- Write short paragraphs
- Include images
- Use multimedia often
- Ignore passive voice
- Ignore repetitions
- Make your content to easy chunks
- Use bullets and listicles
- Write a strong headline
When you share your content on social media, what is the first thing that appears? A headline, right. A user will read your content only when a headline is alluring. A headline should be strong enough to attract a user to your website. You can also include the keyword in a headline. A headline must summarize the whole concept of your website. On a glance at your headline, a user must know what really know what they are really needed. For example, using numbers in the content always tend to attract more reader.
- Interact with your user
Make your content conversational. Write as if your talking to your user. It is a way of engaging with your audience. Customers don’t really look for a content they mostly look for a connection. When reading content, a customer will look for the answers. With the interactive content, you can learn more about your prospects. Deliver a meaningful and concise piece of content. You can include quizzes, assessments, games, surveys, polls, galleries or a contest. Include a call to action providing the next steps
- Use a simple language
A website is a global way of reaching your audience. You also have international followers who may or may not understand you. Never fill your content with the hard to pronounce or unknown words. A user has to go to the dictionary to find the meaning. This way a user might lose interest in reading and leave your page. To stop this jargon use a simple and clear language. Here are the few tips,
- Use You instead of I or We
- Avoid acronyms
- Use active voice
- Let your visitors contact you
Incorporate your content on almost all pages of your website. You can either stick it in the footer or at the top of the page. Don’t make your reader waste time searching for your contact info. There’s no loss for them, You are the one who is going to lose them. You can also include chatbots or a live chat feature on your page.
- Visual impact
Dust some images and videos in between your content. Don’t overstuff your content with mere words and sentences. Only use them when necessary. Avoid using irrelevant images as your user might feel a gist of confusion. Images can make your content enticing and easily understandable. Stock photos are good to use when necessary but for product images, stock photos do not work. You will need real images when it comes to product images and brand.
- Apply SEO strategies
SEO is all about getting the right audience to your website. But you need to implement the right strategies that can you. Content will always rank better when it is user-focused. For this, you need to use the right keywords and target the right audiences. Focus and improve readability. Readability with logic, clarity and simplicity can make your content last longer. Write a blog post worth 2000 words. To improve the SEO of your website, you need to first improve the loading time of your page. Make your page customer-centric to get most of the ROI.
- Create Landing pages for a specific topic
Create a landing that speaks about a particular topic. Isn’t it cool to create different landing pages? Though this might seem time taking it makes easy for a user easy to navigate. The easier to navigate the more time a user will spend on your website. Create landing pages that do the talking of a particular subject. The conversion level of a landing page is higher than the homepages.
- Use a simple Layout
How would it be if your house is full of clutter? Don’t you feel irritated? It happens the same with your website. A user is less likely to visit a website which is packed with unnecessary clutter. A simple organized layout will be the best.
- The right tone, look and feel
Set an enticing look, feel and tone throughout your website. A right tone delivers the right subject to your audience. A right look refers to induce multimedia when desired. Feel refers to creating a fresh look, it must give a feeling of fresh blossoms after autumn. Develop your brand by integrating it with social media. Delivering a compelling message describes you and your company.
- Give them a solution
A user will come up to Google to find a solution for a problem. Make sure to include all the solutions and possibilities that your user can get out of the problem. Don’t leave your user idle or confused developing a negative impact. Don’t let this happen. Research thoroughly and present them a solution.