Despite our collective best efforts, it seems that the COVID-19 virus has once again reared its ugly head in Thailand. This marks the second time in just four months that Thailand is flirting with a major wave of COVID-19, which sadly comes on the heels of more than six months without concern. As businesses again retransition to online sales, they are looking for digital marketing companies to make the most of this new reality.
While the return of COVID-19 may spell doom and gloom for people’s personal lives, businesses can leverage the impending lockdown as an opportunity for growth. By conquering the online space with the help of a digital marketing company, businesses have the potential to not only survive but also excel.
If you are a business in Thailand that is facing tough decisions about the digital landscape, here are a few things to look for in a digital marketing company.
When visiting a digital marketing company’s website, you’ll immediately notice some headline proclamation extolling the company’s virtues and values. They do this to get their primary message across without making the visitor have to do any work. While this in and of itself is a form of marketing, it does reveal a lot about the agency in question.
If the agency whose page you have visited mentions a specific service in their main message, such as Search Engine Optimization (SEO), Social Media Marketing, PR, etc., take that as a red flag. The digital marketing landscape is so vast that you want to work with a full-service agency that can cover all the marketing bases, not just one.
Typically, when working with a company that promotes one aspect of their business, they will want you to use that particular service, even if it isn’t right for your business. In such a critical time, you can’t afford to take a risk.
History of Working with Similar Brands
Something you should always be looking for when choosing a digital marketing company to work with is their experience in your industry. For example, if you sell shoes, you don’t want to work with an agency that has no experience in the clothing industry.
Your digital agency is your partner in profit hunting, and the more experience they have in your industry, the better you both will be. Their team of marketers will draw on their experience and devise a marketing plan that is impactful and shows that they know what they are talking about.
Check the Trophy Case
Awards are everything for a digital marketing company. While it’s true that young companies may not have had time to apply for or earn awards, any company that’s been around for over four years should have won at least one award. If not, perhaps they aren’t the best company to work with.
With every Baht being so important, you need to be very aware that the company you are working with has a solid reputation that is backed by 3rd-party awards. After all, there are no participation awards in business.