Does Your Website Need a Content Management System?
If you’ve got a website that you’re planning on publishing a lot of content on, you may benefit from using a content management system to handle your publishing. Click here to find out if you really need one.
If you’re running a business in 2018, then you’ll know that having an online presence is a huge factor in success. The internet allows you to expand your following and brand, communicate with your audience in real time, and more.
Without having a website, online ads, or any form of social media presence, it’ll be much harder to reach your audience.
And when it comes to having an online presence, there are few things that can optimize it like a content management system (CMS). With a CMS, users can create and update websites with ease without requiring tons of schooling.
With all the progress in eCommerce and online marketing today, we’ll show you why your business needs a content management system.
How a Content Management System Will Enhance Your Business
Today, business is powered by online resources like social media and paid ads. Online reviews of products and services help potential customers choose or avoid your company.
All the online traffic you create will hopefully be funneled back to your website, the company’s digital storefront. Landing pages will teach your audience more about your products and CTA buttons will lead them to sales.
But what good is all this online funneling if you (or a developer) is struggling to manage the website effectively? That’s where the CMS comes in to make things easier.
If you want to succeed in 2018 and enhance your business, here’s how a content management system will help:
Keeping Things Uniform
If you know anything about web design, then you’ll know that the website is like a giant pile of information. By giving specific commands through things like HTML and CSS, we can recall that information and tell it to appear in certain places.
A website blueprint would detail piles of photos and text, commands on borders, shading, and font choices, and more. If there’s a single change, it requires writing new commands in the code after uploading new content online.
This can get tricky when you’re dealing with a complex website (something more than the basic 4-5 pages), working off a budget laptop.
To help you keep your files organized, a decent CMS will compile files alphabetically and in easy-to-find folders.
Organizing many web pages is also a lot easier to keep up with in a quality CMS. If you need to find a page, they’ll all be listed in a folder in order. Moving pages around, changing links, or renaming them can be done twice as quickly.
Say there’s a need to duplicate content or replicate the structure of one page like another. In a CMS, you can easily duplicate content and code from one page onto another within the same folder.
Use quality management systems to take control of files and folders, making any updates a cinch.
Cuts Out Dependence on Developer
Developers are the coding experts who typically handle the creation and management of websites. However, there are more than a few reasons a company may want to opt out on developers in exchange for a user-friendly CMS.
For one, maybe your developer is difficult to get ahold of, which makes making any changes a real pain. Maybe your developer is an extreme expense that you’re finding less and less room in the budget for.
You can’t compromise on your online presence because of a developer. And why rely on someone in a remote location when someone in your office can take over responsibilities?
Most content management systems are fairly user-friendly, helping people cut corners on coding and design. You can assign web duties to an employee who can either take sponsored courses, follow tutorials, or watch videos on your system.
Instead of compiling all the changes for your weekly developer call, you can pass on small changes each day to perfect your site. You’ll rest easier, too, knowing that you can keep control of your web presence right in your offices.
Content Management Systems are Widely Supported
Because so many companies need a good CMS, the products available today are usually supported by experts. In addition, because so many people use it, they share personal stories and advice on online forums.
Consider that you run into a problem or a bug that is way beyond your (or the web manager’s) ability to fix. Instead of looking around for developers who have to understand your bespoke design, you can turn to those who know the CMS.
There’s bound to be a lot of information on your CMS online that you can use in a tough situation. There will almost certainly be tutorial videos to watch or guidelines (likely in download files) to help figure a problem out.
If there is a common problem, the CMS creator will usually publish information about it, including any known resolutions.
It’s possible that your CMS will have an online chat option. This way, you can discuss problems directly with experts who can help walk you through the fix.
Dig up any information on potential systems (such as WordPress) and find out what tools will be available to you.
Easy to Design with Templates
One of the biggest perks of working in a CMS is you won’t have to build from scratch to achieve incredible design and a sleek look. Many systems come with a range of web page templates built in.
You can browse through incredible and complicated designs and choose code to copy or plug into your site. Some management systems build the page for you and only require users to fill in boxes with content or images.
You won’t have to wrack your brain over a flawless design anymore, which will save creative minds a bunch of time and energy.
Professional Advice on Business and Technology
The best content management system for one company won’t automatically be the best for another. Make sure to do thorough research on any CMS features and available resources or help. Don’t just settle on one that’ll work (they’ll all help).
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Check out the other insightful blogs from the industry professionals at Centrinity to learn more!