Are you ready to take the next step in creating and building your real estate brand? Follow our guide on how to get started in the real estate business and which steps you need to take to ensure success for your new business.
Building a solid real estate brand is not easy. But if you do things the right way, you’ll be able to create a brand so strong, it will be so easy for you to attract clients. Yet, in spite of this, you may be unclear on what it takes to build a real estate brand.
If you’re new to brand building, you’ll be happy to know that there are some proven steps you can follow to make things easier.
In this article, I’ll share 7 steps you can use to build your real estate brand. If you study these tips and put them into action, your real estate brand will be so solid, competitors will struggle to keep up.
1. Think About Who You Want to Serve
First and foremost, you need to think about who it is that you want to serve.
Brands tend to differ because the companies behind the brand, serve different target markets. If you want your brand to resonate with your target market, you first need to decide who your target market actually is.
When you’re aware of this, the rest of your marketing is going to be more persuasive. For example, if your target market is the high-end side of the real estate market, your branding will need to reflect this.
Your marketing messages are going to be a lot more professional. The tone of your marketing is going need to connect with the kind of people that spend a lot of money on a property.
2. What Can You Do That Is Special?
The next thing you need to think about is what makes your offering special. It’s all well and good defining your target market. But what if there are a lot of other companies also trying to reach that target market? How are you going to separate yourself from the pack?
No one can really tell you what it is that makes your company special. This is something that you’ll need to decide upon for yourself.
If there is currently nothing that makes your real estate firm special, you might want to reflect on how you can change things. Is there a way you can provide better customer service? Do you have a track record of producing results that other agents are unable to do?
Once you’re aware of the thing that helps to separate you from the crowd, you then need to think about how you’re going to make use of that information.
One of the best ways you can do this is by adjusting your marketing materials that are designed to create brand awareness. You might want to think about mentioning the thing that makes you special, in any ads you place.
3. Make Use of Social Media Platforms
Another thing you can do is to make use of social media platforms.
There are a number of ways you can go about this. Ideally, you should think about just choosing one platform. Then you can focus on getting results with that platform more easily as there will be less to learn.
The best platform for a real estate brand is generally Instagram. This is because it’s a visual platform and selling real estate relies on a lot of photography.
If you’re going to use Instagram to help market your brand there are a few things you can do to get results. The first is to make use of ‘hashtags.
Think about including hashtags that include the name of the area you’re focusing on. If there are already real estate companies using Instagram, they may have already built an audience for a certain kind of hashtag. So you might want to consider using this pre-existing hashtag instead.
You may also want to run some ads that help promote your profile. By focusing the ads to the specific area you’re dealing with, you’ll be able to build an engaged audience. Once you have a following you should think about creating some Instagram Stories.
4. Hire People That Represent Your Brand
Hiring is something you’ll likely need to do at some point or another. But if you hire people who don’t represent your brand it can cause you a lot of problems.
That’s because people may feel as though your marketing materials work and resonate with them. Following this, they may reach out to your company.
But if the person on the other end of the phone doesn’t reflect the perceptions they had of your brand, it can lead to a lack of engagement. Then whenever your company’s name is brought up in conversation, the person who experienced this is going to bring it up.
With that all being said, make sure you take the time to train staff on how to deal with clients and potential clients. This will avoid any issues like the one just mentioned.
5. Use Search PPC Ads
We touched lightly on how you can use Instagram ads to promote your real estate company.
But you might also want to think about using search PPC Ads. That’s because a lot of people are going to start their search for a real estate firm, using Google. If you can reach people, when they’re going through this process, you’ll be able to get their attention.
Following this, they’ll be able to actually get the chance to interact with your brand. Even if they don’t take action, they might tell other people about your company.
Transparency can also help improve the quality of your real estate brand. The best way to do this is by having a quality website that explains what you do. BrokerBreakUp is a good example of this.
You’ll then want to think about how you can tell the story of your real estate firm on your site.
You’ll also want to share some details about the people that work with the firm. If people are aware of the ‘faces’ behind the brand, it makes your brand seem a lot more personable.
This can help people trust you more, especially if they’ve just found out about your brand as a result of social media or a search ad.
7. Value Customer Opinion
Valuing customer opinion can also help you improve your brand. That’s because you can use the opinion of your customers to let you know what can be done to improve your brand.
If the customer can bring these things to your attention, this is a good thing. It means future customers will have an even better experience. This can lead to better word of mouth marketing.
All which can repeat in a cycle as more and more people do business with you.
Ready to Work on Your Real Estate Brand?
Building a real estate brand can be a challenge, for sure. But if you can work out how to overcome this challenge, your business will be in a much better position as a result.
In this post, we’ve reviewed 7 steps you can take to build your real estate brand. You should focus on learning how you can use social media. You also want to think about how you can use the opinions of your customers to improve upon existing practices.
It’s also a good idea to make sure employees understand your brand. If they don’t, they may undo all the work you’ve put in, as soon as they speak to a potential client.
Thinking about hiring a coder for your business? Check out this post for some useful tips.