The use of video in content marketing is growing at a huge rate because of the fact that it can be incredibly effective. Every single day there are billions of videos watched on YouTube alone so businesses from all around the world want to take advantage of the opportunity. However, it is not that easy to use video in marketing campaigns. You simply cannot just rip the video you like from any site with the use of software like Movavi Screen Recorder and then use it. You have to create good videos, which is much easier said than done.
While there are countless things that can be said about video marketing, also there are some YouTube Alternatives, here are some tips that will help you to increase results.
Build The Video Around A Story
A big mistake is to build videos based on the sale instead of the story. You need a story in order to create a good video, one that will generate good marketing results. Basically, you want to showcase the fact that you provide true value for a customer. Always try to appeal to hidden desires and needs if you want to generate leads.
The First 10 Seconds Need To Be The Best
20% of viewers click away in the first 10 seconds of a video. This is why you need to be sure that the very first ten seconds are straight to the point. Expectations have to be managed right from the outset. The best thing you can do is spark curiosity. This can be done by using teasers or asking questions. Try to hook attention fast and do all that you can to convey value.
Using humor in a video is a very good idea because most marketing videos out there are incredibly boring. This is especially the case when referring to the corporate world. If you use humor it is actually a lot easier to get the point across in an economic and efficient manner. In the past, marketers tried to make everything as professional as possible. This does not mean that you need to be boring. Humor is much more effective than what you might initially think.
Optimize The Video For SEO Purposes
Different tactics exist when your goal is to make the video easy to find but few businesses actually use them. It is really important that you get the highest SEO value you can from the video. This can be done in two ways:
- Host the video on your site to control everything.
- Embed the video on your site.
If you decide to host the video, be sure that you show how visitors can embed it on their sites. When they are embedded, be sure that on YouTube you optimize everything, like tags and descriptions.
Statistics show that 65% of the audience you have is made out of visual learners. This is why you absolutely need to consider educating the audience as a video marketing strategy. This can be done in so many different ways. For instance, you can create an educational webinar or offer tips about how your product can be used. Find a way to educate the customers and they will like the video more.