A video wall is a special setup of multiple TV sets, video projectors or computer monitors that form a single, large screen. The displays used to come with the hardware required to arrange the screens contiguously and connections to share command signals among the screens.
In the business sphere, video screens are used in a myriad of ways and preferred to more traditional means like projectors and computer monitors. Video walls have become a mainstream feature after all the technological advances we’ve seen.
If you are still on the fence when it comes to using video walls, then here are five benefits of using video walls for your business.
- Uniform Image Quality
The LCD and LED displays usually used in video walls are backlit very well. As such, they provide great brightness and contrast values. This will present your images and videos in its best resolution. Traditional projectors can’t provide this kind of uniform image quality without adjustments for natural light and brightly lit areas. Video walls don’t suffer from this setback.
Video walls can also serve customers with content that they can interact with. Using smart technology in the video walls, anyone can select and focus on the parts he or she wants. If need be, the customers can zoom in and select the relevant sections. This interactivity lends itself to a catchy and engaging display that will turn even the busiest person around. With interactive material, a boring business message can become elevated into an entertaining medium.
- Brand Engagement and Visibility
Increased visibility and brand engagement are a must for all businesses to succeed. Investing in a video wall is a great way to do both simultaneously. By providing high-quality and interactive content to your users, a video wall can increase awareness of your business in an ecosystem crowded with other businesses doing their best to stand out.
Businesses of all sizes need to be aware of what they are spending money on, any marketing strategy that uses utilities such as electricity should be fully costed before any ongoing commitment. Fortunately video walls are also a very cost-effective solution. With a moderate budget, any business can set up a video wall and immediately reap the benefits of that the inventive display provides. It also saves on man-hours and finances that might be spent informing customers on your business, either via print media or other forms of advertising. The video wall is also much cheaper to maintain than a set of projectors.
- Content Management
The information you feed customers through your video wall is also very important, and video walls make it easy to make changes to what is displayed on the screen. The images or videos on the video wall can be changed with nothing more than an internet connection. There’s also special software that can simplify the process even further and eliminate the need to contact specialists to change the content.
Using video walls may seem daunting at first, but the benefits are clear and hard to ignore. With a video wall carrying your business to potential and repeat customers will help immensely in improving and expanding your business into new dimensions.