Nowadays is very important to establish a strong online presence for every business in this world and maintain an excellent brand image. But, what is brand image? We can answer this question saying that brand image is how a company is perceived by others, every aspect a company stands for, its values and goals. However, how to improve brand image? In this article we´ll give some tips to get the best one.
1. Clearly define your brand identity
It means you must create a unique brand image which represents the intangible part of your business, which differentiates your business from your competitors.
Leadership and credibility are values that every company must have and show online. Also, in order to know what your company has to show to its customers, you must know their needs.
When you define your target audience you will be able to create messages for them, but always remember to not confuse your audience and use a single brand image in all of your marketing activities.
2. Start a blog as a channel for your communication with customers
There are many platforms to manage blogs in a quick and flexible way, so you don´t need to be an expert blogger. If you can post interesting and useful articles for your audience at least one per week, a blog will help you to build a strong relationship with your current customers and new ones. Blogs are very effective at engaging readers if articles have concise and relevant content, instead of being used as promotional tools.
3. Check your social media profiles every single day
People spend hours on social media every day and platforms like Facebook or Twitter are enormous channels of communication between millions of users, that´s why having defined rules of how to present our brand image on internet is so important.
Neoattack agency, specialized on SEO, affirms that Social media is an essential component in any business´ marketing strategy because is a great channel for strengthening our personal relationships with our audience.
Any mistake on social media or several negative comments from customers can destroy our image online, so take care of every detail and action that takes place on social media. Don´t forget to develop a crisis management plan and you will be able to handle every situation.
If you don´t have time for those things, just hire an expert in digital marketing.
4. Use email marketing campaigns and create attractive newsletters
Using email marketing campaigns can help you to convert people into members, customers or supporters. It´s vital that all messages must uphold the same values and be consistent with the spirit of the brand.
One of many advantages of email marketing is that allows you to reach a large number of customers. If we compare email marketing with traditional marketing efforts like tv, radio or mail, we will see that is more effective and less expensive.
With companies like Mailrelay , which provides software for email marketing campaigns, you will be able to create emails with the same images and follow-up information with only one click to your website. Email marketing help us to segment our audience into lists and send a tailored email message.
We hope you´ve enjoyed this article and, so long as you follow the tips provided, you will improve your brand image online.