Marketing

Planning for Your 2018 Online Marketing Budget

More than likely, you consider your marketing budget on an ongoing basis and you try very carefully to stick within that budget, provided it is benefiting you and your business to the greatest extent possible. As we are getting closer to the end of 2017, however, it’s time to look forward to the coming of the New Year and the marketing opportunities that we will take advantage of during those 12 months. The fact of the matter is, 2018 shaping up to be a fantastic year and if we budget properly, we might just be able to take our business to the next level.

Of course, it is always going to be beneficial to look at your past experience when developing any type of budget for the future. Your 2018 budget is going to be largely shaped by the marketing experience that you had in 2017 and perhaps even previously. It is also important to consider changing trends, and they do tend to change online quite quickly. When these factors come together, it can really make a difference in where your marketing takes you.

One of the areas that you should consider for extensive marketing in 2018 is search engine optimization. In doing so, you have a better opportunity for being clearly seen in the organic listings of the search engines. Things have certainly changed over the past several years and many people have even dropped out of SEO, feeling as if it is an outdated way to spend marketing dollars. Nothing could be further from the truth.

As some people drop out of the SEO field and begin to look for other ways to market their company, it leaves a great opportunity for you to fill the void. It is still important for you to do things carefully and according to the guidelines established by the search engines but when you do them regularly, the search engines will reward you with traffic that is highly targeted and capable of growing your business substantially.

Establish Your Marketing Goals

One of the reasons why many businesses fall short of using their marketing budget to the full is because they fail to establish their goals prior to the time that they write the check. You need to have a firm grasp on your business objectives, regardless of whether they are short-term or long-term. In addition, you need to know what achievements are necessary from your marketing efforts in order to grow your business. When you have these numbers in front of you, you can begin setting different goals for each individual type of marketing.

What Type of Marketing Will Work in 2018?

Many businesses are looking for the golden goose and they want to focus all of their efforts on what works best. In reality, any type of online marketing has the opportunity to work, if you use it in the proper way. This means that you need to spend your marketing money in different ways but you need to spend it in such a way that it will produce results. This means that you need to test, experts from Top SEO Brisbane can help you with this.

As an example, you may decide to use some of your budget to market your business in the social media channels. This has been highly successful for many businesses and it continues to grow those businesses on a regular basis. Perhaps your business, however, has fallen flat on social media and you’re unsure if it actually works.

Often, it’s not the marketing platform that is falling short, it is the way that you are using it or perhaps even your landing page. Continue to test these items to see what is working well for you and when the proper changes are made, you will find that more of your advertising and marketing dollars could be spent on those channels.

In the end, you really need to discern what is going to work best for you as a business. SEO is always going to be something to consider but you may also want to consider using PPC campaigns, content marketing or perhaps social media marketing. When you diversify, you may just find the golden goose and in addition, any golden eggs that she lays are not going to all be in the same basket.

Lylene is author of this article, she finds joy in seeing businesses grow. Works for topseobrisbane.

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