Marketing

Looking to take Your new brand to the market to serve customers

If you have a new product and you’re looking to take it to the market to serve thousands of customers, it’s imperative, you get the packaging right. Your new brand of yogurts may well be the most delicious yogurts on the market, but they aren’t going to leave a store if the packaging is ugly. You could say that the packaging is more important than the product itself because not many consumers are going to know what’s inside if they don’t get that far. If you’re looking at different ways to label your weirdly-shaped packaging food product, have a look at some of the benefits shrink sleeve labels can offer.

Flexibility

If you’ve come up with a weird and whacky shape for your product’s packaging, you’ll be glad to know shrink sleeve labels are very flexible. Whether it’s a bottle with a long neck and a fat body, or a jar with a square head and a round body, shrink sleeve labels offer the perfect solution. You could opt for another labeling solution, but it’s guaranteed to not provide as much flexibility as shrink sleeve labels. If you really do have a package that’s different from the rest in terms of shape and size – shrink sleeve labels are your best bet.

Attractive

The thing that sets shrink sleeve labels apart from other methods is that it’s a solution that remains attractive, regardless of how flexible you need it to be. It’s also one of the few types of labels that aren’t going to get scuffed due to poor merchandise handling, which can put many consumers off from purchasingbut isn’t even your fault.

360-Degree Exposure

Another benefit shrink sleeve labels provide that many other methods can’t is 360-degree exposure. Of course, you could take advantage of multiple labels and try to come up with 360-degree exposure for your packaging, but it’s not an efficient way of doing things. Therefore, shrink sleeve labels could well be the method that ensures your product is very attractive and seeks a lot of attention. It also ensures the distribution of your products is much easier and safer.

A Growing Trend in the Packaging Industry

As more and more new products are entering the market in various industries and many older products are looking for new packaging solutions to help increase sales, many businesses are now looking at shrink sleeve labels as the answer. It’s the solution that provides a cost-effective packaging solution that’s attractive and very flexible. If you want to stay in touch with your competitors, shrink sleeve labels could be the difference in doing exactly that.

There are, of course, many more benefits to shrink sleeve labels and there are other benefits to using different labeling methods for different packaging solutions. However, the above benefits are certainly the ones to keep your eye on if you’re looking for a labeling solution that’s affordable, flexible, attractive and a new trendsetter in the retail marketplace.

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